Business architecture specialist with experience across marketing, finance, IT & corporate strategy. Specialising in delivering assisted transformations and the negotiation of risk sharing agreements with 3rd parties. I have over 20 years of industry experience in both the private and public sector.

I enjoy solving business problems using IT, whilst constantly looking for innovative ideas which can drive business in new and exciting directions. Prior to becoming a business architect, I worked in a variety of IT roles and have experience with full project and software development life cycles.

I am contributing author on the Business Architecture Book of Knowledge (BIZBOK), a formative guide to the practice of business architecture used by many practitioners. My recent submission on business architecture maturity models, informing organisations on the methods, processes, and practices necessary to achieve a desired level of maturity, has been published in version 4.0.

Key Skills

• Enterprise business architecture
• Capability, information, organisation and value stream mapping
• Experience of project delivery in both waterfall and agile methodologies
• Bid, tender and contract management
• Operating model definition and implementation
• Value and business case management
• Communication and presentation skills
• Ability to motivate and enthuse staff
• Responsive and always willing to assist



2015 January - Present

Agile Coach


Coaching and developing all levels of individual on the adoption and sustainability of Agile principles and practices. Providing management guidance on potential opportunities to accelerate or improve the Agile transformation programme. Developing, maintaining and delivering Agile training materials and learning experiences.

Aviva plc

2012 October - 2012 December

Global Customer Planning Manager


Delivered a single Marketing and Corporate Responsibility plan covering media, brand, research, suppliers, agencies, sponsorship and customer across the 19 markets in which Aviva operate in 6 weeks

Aviva plc

2001 November - 2006 December

Enterprise Architect


Aligned activity based costing to the IT architecture of Aviva Healthcare to identify cost management opportunities. Conducted a Knowledge Acquisition exercise which informed and delivered the integration of the RAC into Aviva

Aviva plc

2008 May - 2009 December

Programme Delivery Risk Manager : Finance Transformation


Aggregated and managed programme risk across all work streams of a FTSE100 assisted finance transformation, identified and mitigated intra-programme risks across Aviva in the UK

Tour de France Hub 2014 Ltd.

2014 July - 2014 July

Team Liaison Tourmaker


Working as a volunteer I provided team liaison between the Tour de France organisers (TDF Hub Ltd) and the professional cycling team Lampre Merida. Ensuring timely arrival and departure at all 3 UK stages of the Tour de France.

Aviva plc

2013 January - 2014 December

Business Architect


Leading the development of current and target operating models for Aviva in the UK. Translating the operating model into a strategic roadmap of initiatives necessary to optimise the Life insurance business over the next 5 years.

Aviva plc

2011 January - 2012 September

Customer Value Management Programme


Implemented a UK-Wide operating model for marketing activity across Aviva from strategy and planning through to brand and marketing shared services. Led two of the teams responsible for the design, development and rollout of enablers necessary to drive additional value from the composite insurance model and present relevant customer offers

Aviva plc

2009 January - 2010 December

Customer Analytics Manager : Existing Customer Management


Worked with a number of key 3rd party organisations to deliver a single view of the customer to analyse, model and track Test & Learn marketing campaigns to existing customers in 6 weeks

Aviva plc

2007 January - 2008 May

Senior Strategy Development Manager


Developed materials for the delivery of exec strategy away days, strategic impact analysis of the Retail Distribution Review (RDR) and assessment of merger & acquisition opportunities


Existing Customer Management

January 2010

Customer Analytics Manager : Existing Customer Management

A programme of activity to test our current customer relationship management capabilities and define an end-to-end customer experience across all fulfilment channels


  • PMO
  • Business Process
  • Business Analysis
  • Project Planning
  • Agile Methodologies
  • Enterprise Architecture
  • Business Transformation
  • Financial Services
  • Integration
  • Strategy
  • Stakeholder Management



  • SAFe (Scaled Agile Framework) Agilist
  • Certified Business Architecture (CBA)