MAGNETO CASE STUDY

Customer Profile

Magneto was founded in 2009. At Magneto, people work with passion to bring ideas to life and create stunning applications for start-up and corporate. Magneto mainly focus on e-Commerce, Mobile Application, Customize Web Application, IOT, and Chatbot. Magneto believes professional service as an opportunity to walk on the path of values.

Bhargav Thakkar, the Director-Entrepreneur managed to take out sometime to discuss how their teams coupled by using QuickScrum tool.


What were the issues you were facing in Magneto?

From our very beginning in 2009, we have been pursuing a set of values as definitive guidelines for providing quality service. We create apps that make people smile without knowing it. We care about customers and those using our apps. Every day is a fresh challenge to adhere to our essential milestone principles.

I will bring to light few of our problems:

  • Poor resource management
  • Teams worked in silos
  • No proper vision of the project
  • Unplanned working style
  • Poor project execution led to delay in project delivery
  • Geographically distanced teams

How has using QuickScrum helped your team?

Our teams are based in Pune and Ahmedabad. Work is distributed among the teams. They are not ready to acknowledge the interdependent nature of work. QuickScrum played a key in synchronization among the teams. The resource allocation, work progress and release was communicated through QuickScrum using the following techniques and gadgets,

Timesheet, Resource workload:

Help in tracking the time spent by the team members. Resource workload assist in optimizing the resource utilization. Managers can have translucent picture of the efforts logged by the team.

Product backlog:

The backlog of the project is prepared by the Product Owner and prioritized based on business values. As they are consolidated in one place, in the QuickScrum tool, our geographically distributed teams can access it anytime.

Sprint Planning:

the drag and drop feature of the tool is helpful in planning and stay focussed.

Release Planning:

this allows to define the contents of a release or a specific shippable product increment.

Daily stand-up meeting:

by this, in 15 minutes, PO, SM, and team members, all are aware of the progress towards the sprint completion.

Sprint Review meeting:

where the team demonstrates the increment to the PO and the stakeholder, with focus on the Sprint Goal according to the Definition of Done. Client after review gives his valuable feedback.

Retrospection:

the team tell us about their experience in the Sprint, the good and points to change. This helps to plan the strategy training for future skills enhancement.

Progress sharing on daily basis, Sprint review meeting for every iteration, Retrospection help us in proper execution and control of the project, by continuous improvement.


In your experience, brief us about the gains from QuickScrum.

Our years of expertise in the industry helped us to deliver bespoke smartphone, tablet, and web-based development services. We chase our vision, not fame and fortune. We have a high level of ownership and accountability.

By using QuickScrum, we adapted our process to Scrum framework. The overall execution of the project became the responsibility of the whole team. Agile being a tool for continuous improvement, the quality was assured. The business values was delivered faster in an iterative manner.

The benefits of using QuickScrum is quite evident,

  • Resource management improved
  • Geographically distanced teams synchronized
  • Estimation and planning improvised
  • Teams became aware of interdependencies
  • Product delivered within allotted time and budget
  • No compromise on quality