- Scaled Agile Framework (SAFe) Agilist
- Certified ScrumMaster Product Owner
- Certified ScrumMaster Practitioner/Professional
- Certified ScrumMaster

I'm currently an Agile and Lean Software Practitioner and I take a strong interest in improving working patterns and practices; Kanban, Scrum, XP, Lean software development, SAFe, Agile methods, interaction design, usability principles, accessibility, web standards and team psychology.

I was actively using an iterative (Evolutionary Delivery model) approach in the 90's and more recently Agile practices and patterns since the start of the millennium. I've been a Certified ScrumMaster Professional since 2007, when there were less than 15 of us in the UK (and 40 worldwide).

I've been a group ScrumMaster who coached and facilitated the other team ScrumMasters in the group, introduced agile methods and metrics and drove those teams towards the goal of making them self directed and adept in agile methods and working practices.

I approach Agile with my eBusiness masters knowledge in mind to appraise the benefits of agile approaches in line with existing business practices and delivery.

I have embraced fields beyond agile (flow, strategic thinking, design thinking, matrix theory, Hofstede cultural theory) to enhance my view on what good and great look like.

Specialties: Scrum, Kanban, Cynefin, XP, Lean, SAFe, Agile methods, Interaction Design, Usability Engineering, Accessibility.


Pragmatic Approach Ltd.

2014 June - Present

Agile Coach (Director)


Providing delivery of business value to FTSE100 organisations through a pragmatic approach combining existing businesses work methods with applicable lean and agile practices. Engagements: Lloyds Banking Group Legal & General CoFunds The Co-Operative Bank Nestle

British Telecommunications plc

2007 September - 2007 December

Group ScrumMaster


I was the group ScrumMaster (7 teams) for the Web21c SDK programme that created SDK’s (.NET, Java, Python, PHP, REST, Flex) to expose BT’s telephony capabilities ( This was the award winning team within BT in 2007, and the team picked up two thirds of the BT agile awards. This project won the CNET “Communications Product or Service of the Year” at the CNET Networks Business Technology Awards 2008. I actively mentored teams in London, Belfast and Ipswich and the teams practiced a Type 2 Scrum; 2 week sprints, scrum of scrums, iteration retrospectives, used planning poker and comparative story points. I collected agile metrics for the teams and I prompted the teams into self reflection with Scrum and XP radar surveys that I'd created. Two thirds of the teams were effectively self-organising and self-directed. We followed XP practices including Test Driven Development with nUnit/jUnit, Behaviour Driven Development with RSpec, Fitnesse automated acceptance testing, Continuous Integration with Cruise Control, Pair Programming and more. I also helped guide the agile project management tracking application prototype in development by Borland for BT so that it provides functionality of value for ScrumMasters and developers. I was also involved in the creation of BT’s showcase agile workspace so that it reflects agile best practice and patterns of other successful agile workspaces. I have also created competitive analysis documents and proposals as part of my role within the engagements duties of the group. REASON FOR LEAVING ROLE: Took redundancy instead of relocating.

Integrated fm

2005 November - 2006 June

Technical Consultant


Introduced agile development methods and managed development team. REASON FOR LEAVING ROLE: Relocated to London.

Games Domain

1997 March - 1998 June

Web Manager


Team manager and in charge of content creation and CMS creation.


2008 June - 2008 October

Head of Development


I joined Jalipo during the company’s acquisition by ROK Entertainment and I was Head of Development of the internet video streaming division until it was put into administration at the beginning of October 2008 due to failure to acquire further VC funding from their US backers. The role required management of the development team and introduction of Scrum and XP practices to the group, and maintaining motivation during troubled times towards the end of the organisation. Further to my efforts with the Jalipo subsidiary, I was asked to evaluate the development practices of the ROK group of companies by the COO and began to introduce a XP/Scrum/Lean stack into the development teams for the whole organisation. REASON FOR LEAVING ROLE: Company went into administration.

Lloyds TSB

2011 July - 2013 November

Agile Transformation Lead (Application Support and Development Manager


I worked on internal transformation and operational improvement focusing on the introduction of Scrum, Kanban and Lean patterns and practices into Digital Banking, one of the largest programmes at Lloyds Banking Group. Working with with a multiple vendor onshore/offshore mix, external contractors and internal LBG staff to increase Digital Banking experience satisfaction and value to customers, and the group. I led and successfully completed the roll-out activities of the next generation Rational ALM and development environment for the whole of the LBG Application Development and Maintenance group of 36 platforms and more than 7500 developers, architects, testers etc. I acted as Development SME for the creation of the new bank wide Software Development Lifecycle "TheSource" balancing existing bank capability with Agile practices. Through turning strategy into effective execution and delivery, the Digital Banking team won the FSTech Awards for “Systems Integration Project of the Year” and “Best use of IT in Retail Banking” during my time at LBG. This was for the largest UK integration project ever; 30m accounts brought under a single system from HBOS and Lloyds.

LMAX (Formerly Tradefair)

2009 July - 2011 June

Agile Project Manager


I was Agile Project Manager (Department Head reporting to the CTO) for the Technology stream at LMAX. I oversaw the PM function for 3 teams of developers, a QA team and a BA team, giving help to the IS Project Manager whenever necessary, and doing hands-on PM activities for the Marketing team's work on the LMAX website creation and launch. LMAX is one of the world's fastest financial exchanges focusing on the "Contracts for Difference" space. We used a hybrid ScrumBan approach and followed Continuous Delivery practices. LMAX won the 2011 FSTech award for “Best Trading Platform”. Additional activities included: Managing the software information submission for LMAX's FSA approval. Client Money/Treasury software evaluation and implementation planning. REASON FOR LEAVING ROLE: Approached by former BT boss to join Lloyds TSB.


2001 January - 2001 October

Web Manager


In charge of content, and performed planning role for consolidation of Atari online properties around the world. REASON FOR LEAVING ROLE: Redundancy due to funding withdrawal during the dotcom crash.


2008 February - 2008 June

Development Manager


I joined Jalipo as a freelance Development Manager as the company was going through its acquisition by ROK Entertainment. The role involved learning the technology platform, identification and recruitment of a new team, and preparing to replace the outgoing Head of Development when the role was formalised in June 2008. REASON FOR LEAVING ROLE: Promoted to Head of Development of Jalipo.


2014 April - 2014 June

Lead Agile Coach (Contract at Radical Company)


I'm focused on delivering next generation financial services projects for the likes of Legal & General & Lloyds Banking Group whilst introducing light-touch and transformative agile practices in a pragmatic way to build confidence, increase engagement and re-affirm the mandate. Other activities: Business Development Support. Technology Strategy. Internal Process Transformation; Kanban. ALM evaluation; Trello, LeanKit Kanban.



  • Agile Methodologies
  • Agile Project Management
  • Quality Assurance
  • BDD
  • Change Management
  • Software Development
  • Test Driven Development
  • Integration
  • Kanban
  • .NET
  • Design Patterns
  • Scrum
  • SDLC
  • Continuous Improvement
  • Web Development
  • Management
  • Portfolio Management
  • SOA
  • Value Stream Mapping


  • Aston University


    MSc., e-Business

  • Birmingham City University


    BSc. Hons, Computing


  • Certified ScrumMaster
  • Certified ScrumMaster Practitioner
  • Certified Scrum Product Owner
  • SAFe Agilist